Sol Feiguin is a creative director working in branding, communications and film — identity systems, photography, and the words that go around them. New York.
01
The concept starts with the current return of 2016 LA nostalgia, then traces that aesthetic further back to the California it borrowed from: late-’60s and ’70s counterculture, faded denim, sun-worn colour, and the mythology of the West Coast. Rather than recreating the revival, I wanted to position Gap at its roots — classic American denim photographed through a warm, imperfect, distinctly Californian lens.
02
A travel service on one premise: seeing the world shouldn't depend on how much money you have. I built the brand from nothing — name, logotype, type, color — then the site, then the account.
03
A concept campaign for a brand that doesn't exist — a site for finding wine bars worth staying in. The premise is sobremesa: the hour after the plates are cleared, when nobody gets up. Not the food. The lingering.
04
A concept campaign for an invented haircare brand, built out of a dictionary entry. Coma, comae is Latin for the hair on your head — and for the foliage of a tree. One word, multiple meanings, and a whole campaign that argues hair is a growing, dynamic force of nature rather than a surface.
05
Three years of communications work with no budget — voter engagement, food security, fundraising — aimed mostly at my own peers and the community around me.
I directed a youth voter registration campaign with Newton North's Center for Civic Engagement. I wrote the messaging and presented it in classrooms and to community organizations.
I co-founded a monthly program for Newton elementary schools and ran the logistics, the outreach, and the partnerships.
I co-led communications and fundraising for Fundación Juanfe, an international nonprofit — awareness campaigns and school-wide events.
06
I ran social for the studio and shot more than 40 branded photographs and digital assets — workshops, products, seasonal campaigns. One identity, held across the whole account.
07
The inaugural one-day conference on technology in fashion — design, production and resale. I worked the event and shot it: venue setup, registration and check-in, then the panels and the networking hour.
I grew up between Spain, Argentina, and the United States. That's probably where the interest started — in translating one audience to another.
Creativity has been integral to identity for as long as I can remember. Years before anyone taught me anything, I was making stop-motion films at home with my American Girl dolls and posting them to a YouTube channel — animating, shooting, and editing every one of them myself. The basement of my childhood home was my art studio, once home to my amateur paintings, then my office for my custom-painted skateboard decks, then for my clay creations. The subjects have changed. The process hasn't.
Right now I'm taking a gap semester in New York, working full time as the marketing and communications intern at Girls Inc., and freelancing alongside it — assisting a senior brand strategist at Digitas.
In spring 2027 I transfer to Northeastern for a BA in Communication and Media Studies, with a potential minor in Film Studies or Graphic Design.
I came to this from neuroscience. I studied it at the University of Michigan — LSA Honors, undergraduate research, two years of lab work in the Corfas Lab and at Harvard Medical School. What pulled me into neuroscience was the question it asks: how people think, and why an audience responds to one thing and not another.
But research only answers that question in one direction, and it left no room for the creative side I'd been feeding since I was a kid. In communications, both finally fit.