02

Paseos Del Sol

A travel service on one premise: seeing the world shouldn’t depend on how much money you have. I built it from nothing — name, logotype, type, color — then the site, then the account. Rebuilt in 2026 around the drawn sun and one word: pasear, to wander without fixed aim.

Role
Founder
Scope
Identity · Brand system · Social · Web · Film
Year
2026 —
Live
paseosdelsol.com ↗
Paseos Del Sol cover: a woman sitting on a wooden pier above clear green water, under a vellum wash, with the logotype across the middle
Cover
The logo printed on blue vellum paper
Vellum overlay
The Paseos Del Sol primary logo: a hand-drawn sun and script wordmark in deep blue on cream
Primary logo
The Paseos Del Sol script logotype in deep blue on pale sky blue
Logotype
The Paseos Del Sol sun brandmark in white on slate blue
Brandmark
Color palette sheet: Paseos Ink, Cream, Sky, Stone and Soft Ink with tints and pairings
Color palette
Type system sheet pairing Cormorant Garamond headlines with DM Sans body and DM Mono labels
Type system
Launch film — 0:53 · directed, shot, edited and graded by me · unmute for sound
A stone window opening onto the sea and a moored boat
Imagery direction
Brand applications: vellum overlay, business card front and back, and the dictionary definition of pasear
In use — vellum and business card
Sol Anabella Feiguin New York · 2026