I grew up between Spain, Argentina, and the United States. Moving between cultures made me aware early on of how differently people interpret the same ideas, images, and stories — and how much communication depends on understanding the audience receiving them.
Creativity has been central to my identity for as long as I can remember. Before I understood it as anything more than play, I was making stop-motion films with my American Girl dolls, painting in the basement of my childhood home, designing skateboard decks, and building things out of clay. The subjects have changed, but the impulse has remained the same: to take an idea and find a way to give it form.
For a long time, I thought science existed separately from that part of me. I studied neuroscience at the University of Michigan, conducting undergraduate research in the Corfas Lab after previously working at Harvard Medical School. As I became more immersed in research, however, I realized that the questions drawing me to neuroscience were not purely scientific. I was interested in perception, attention, identity, and why one person responds to an image, story, or idea differently from another.
That realization eventually pushed me toward communications. Research gave me one language for understanding people, but I wanted to work in a space where I could also shape the things they encounter.
Right now, I am spending a semester in New York working in marketing and communications at Girls Inc., freelancing, and assisting a senior brand strategist at Digitas. In Spring 2027, I will transfer to Northeastern University to study Communication and Media Studies, while continuing to explore film, design, branding, and creative direction.
What interests me most is the intersection of these disciplines: how research can inform creative decisions, how design changes the way an idea is understood, and how a story can be translated across different audiences without losing what made it compelling in the first place.