07

comabrush

A concept campaign for an invented haircare brand, built out of a dictionary entry. Coma, comae is Latin for the hair on your head — and for the foliage of a tree. One word, multiple meanings, and a whole campaign that argues hair is a growing, dynamic force of nature rather than a surface.

Role
Concept, art direction, design, edit
Scope
Identity · Copy · Motion · Type
Brief
Self-initiated · fictional brand
Year
2026
Campaign page: a printed leaf card over a walnut brush handle, set with the Latin dictionary entry coma, comae
Opening page — the entry the campaign is built on
Campaign page: a woman brushing her hair in profile, overlaid with the words coma frons folium and hair foliage leaf
Campaign film — 0:14 · unmute for sound
Campaign page: a macro photograph of the brush handle, the words Walnut and One piece split either side of it
Campaign page: the bristle pad shot from above with copy reading cushioned pins for gentle brushing
Campaign page: a printed label on the bristle pad reading Seated in Natural Rubber, with a paragraph of specification copy
Campaign page: a paper panel of product specifications beside a seated portrait
Specification page
The comabrush wordmark debossed into the back of the walnut paddle
Closing page — wordmark debossed into the paddle
Sol Anabella Feiguin New York · 2026